Introduction: Video Course

Section 1: Let’s Talk About Objectives

Welcome to lesson one of the MyObjectives Academy introduction course. In this lesson we will dive into everything you need to know about drafting your first set of objectives.

So, let’s talk about objectives. Don’t feel daunted. Identifying and setting your objectives will be easier than it sounds. We at MyObjectives HQ have built a system to help you break it down into an easy-to-digest manner.

If you’re wondering how objectives could be “easy,” it’s because, at their core, objectives are quite simple. In fact, they can be described with three simple words: “someone wants something.” Let’s break that down a little bit further.

Someone – a team member or team.
Wants – It’s important enough to invest energies in.
Something – Any defined outcome or set of accomplishments.

Everything else that we will layer on top of these three words, is just designed to make the objective more actionable.

You may have heard the terms “goals” and “objectives” used interchangeably. While they are very similar, here at MyObjectives, we differentiate between these two interrelated terms. So let’s start with goals. Goals can be thought of as longer-term, organization-wide, desired outcomes.

Goals are typically defined by the leadership team and provide a “big picture focus” for the organization. The goal framework establishes an organization-wide success roadmap. While time horizons will vary, goals are generally achieved within one to five years.

Objectives take the spirit of the organization-wide goals and break it down into specific work items for the teams. Unlike goals, which are set by the organization’s leadership, objectives are defined by the teams themselves.

Objectives should be specific, measurable, and also realistically achievable within the defined period or quarter. Each period or quarter, teams will create a new set of objectives and align those multiple objectives to one or more goals.