People are highly motivated to do things that stimulate the happy brain chemicals. Dopamine, oxytocin, serotonin and endorphin are stimulated by behaviors relevant to survival. However, the brain defines survival in surprising ways, so organizations struggle to tap into nature’s reward system. Management by Gaming is a powerful way to do that. It aligns organizational needs with individual needs so that each team member can feel good when taking steps that enhance organizational outcomes.
The brain chemicals that make us feel good are inherited from earlier mammals. These neurochemical impulses are hard to explain in words because they are controlled by brain structures that evolved long before the verbal human cortex. Animal research makes it easy to understand what stimulates dopamine, oxytocin, serotonin and endorphin in the state of nature, and transfer that knowledge to the workplace.