Neuroscientist Joins MyObjectives Program

Alliance Enterprises, Inc. is happy to announce that Neuroscience author, Dr. Loretta Breuning, has joined the MyObjectives Gamification Advisors Program. Dr. Loretta Breuning is the founder of the Inner Mammal Institute, and is an acclaimed author of multiple books including, Meet Your Happy Chemicals: Dopamine, Endorphin, Oxytocin, Serotonin.

The MyObjectives Gamification Advisors Program features accomplished gamification and performance management professionals who collaborate with Alliance Enterprises, and the MyObjectives user community, to advance the concepts of Management by Gaming.

In her most recent paper, Management by Gaming: Stimulate Happy Brain Chemicals, Dr. Breuning explains how game mechanics release brain chemicals that lead to increased player engagement. Dr. Breuning commented that, “Many events can trigger these brain chemicals. Gamification engages the brain’s natural operating system to meet our need to sift for relevant information in a world of endlessly expanding information. It meets our core need to feel good and avoid feeling bad.”

Darcy Fleming, Alliance’s moderator for the MyObjectives Gamification Advisor Program, reflected on Dr. Breuning’s comment noting that, “At Alliance, we have been integrating gaming mechanics into our objectives and scorecarding best practices for more than seven years. The gamification element engages employees and makes goal achievement rewarding, addicting and fun. Outcomes and employee satisfaction really improve when you hold teams accountable and start keeping score.”

 

 

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Loretta Breuning, PhD, founded research firm, Inner Mammal Institute, and wrote the book, Meet Your Happy Chemicals. She's Professor Emerita of Management at California State University.

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